Brandustad

Challenge & Solution

The Challenge

Brandustad, a fast-growing B2B law service provider, was having trouble getting noticed online—even though their product was better than the competition. Their website had several issues holding them back:

A weak technical SEO foundation
Inconsistent and unfocused content strategy
Limited keyword coverage in a highly competitive market
Lower domain authority compared to industry competitors
Minimal organic traffic growth due to outdated on-page practices
Lack of optimized landing pages for high-intent keywords
Poor internal linking structure, reducing crawl efficiency
Limited backlink profile with low-quality referring domains
No clear content calendar or publishing workflow
Insufficient tracking and analytics setup for performance measurement

The Solution

We implemented a comprehensive SEO strategy built on several core pillars:

Technical Optimization: Faster performance, better structure, and improved mobile experience
Content Strategy: Topic clusters aligned with user intent and consistent high-quality content
Authority Building: Strategic backlinks, outreach, and digital PR
On-Page Optimization: Improved metadata, headers, internal links, and schema
User Experience: Smoother navigation and a more conversion-focused design
Local & Industry SEO: Stronger visibility through targeted keywords and optimized listings
Performance Tracking: Continuous monitoring of rankings, traffic, and conversions

Our SEO Strategy

Technical SEO Audit & Optimization

We audited the site and fixed key technical issues like site speed, mobile performance, crawlability, structured data, and indexing errors to ensure the site runs smoothly.

Keyword Research & Planning

Identified 500+ high-value keywords and created content around main topics to improve relevance, authority, and user experience.

On-Page Optimization

Optimized titles, meta descriptions, headers, images, and internal links to make pages search-engine friendly and improve click-through rates.

Content Creation & Promotion

Produced high-quality content in clusters around key topics to answer user intent and build topical authority across the website.

Link Building & Digital PR

Acquired high-quality backlinks through outreach, partnerships, and digital PR to boost domain authority and search rankings.

Performance Monitoring

Set up analytics and reporting to monitor traffic, rankings, and conversions, and continuously refined SEO strategies based on data insights.

Project Timeline

Month 1-3

Foundation & Planning

The SEO strategy begins with a technical audit to improve site speed, mobile performance, crawlability, structured data, and indexing, followed by keyword research to identify high-value terms and create content clusters, and includes on-page optimization for priority pages to enhance visibility and user experience. Month 4-6

Content Development & On-Page Optimization

Creation of pillar content, optimization of existing pages, and initial link building efforts. Month 7-9

Authority Building & Expansion

Intensive link-building campaigns, content promotion, and targeting secondary keywords. Month 10-12

Brandustad

Challenge & Solution

The Challenge

The Solution